Promoting your wedding business using social media Marketing
Social media is a golden opportunity for wedding businesses to connect with their audience, increase visibility and generate leads. Social media is a marketing platform that cannot be ignored.
Currently, there are 4 main social media platforms
Facebook, Twitter, YouTube, and LinkedIn. It's important to note that Social Media Marketing isn't restricted to these platforms only and you can include your own website in the mix. These websites have grown exponentially over the years and have provided businesses with a great opportunity to connect with their target audience in a new way. Social Media Marketing is an exciting space because it's constantly changing and evolving.
What is Social Media Marketing
Social media marketing is the use of social networking sites, Internet forums, blogs, and other Web 2.0 applications (such as Facebook & Instagram) for marketing purposes. Writefully Yours provides recommendations of products or services through their profiles by linking to external web pages via text sharing, images, videos, or other media.
Social Media Marketing is about building relationships with an audience who chooses to hear from you because they enjoy the content published and shared on your social channels. This means it's up to you to deliver a constant stream of quality content (like blog posts) that is interesting, entertaining, educational, or informative in order to attract and retain a relevant audience for your brand. This is where I Jump In and help.
What are your goals? How do you set them?
Social Media Goals are a great way to be able to track the success of your Social Media Marketing campaign. We will help you with these goals & they need to be SMART-
Specific: The goal should be specific and measurable. This way you will know when your campaign has been a success.
Measurable: You want to make sure that this goal is objective in order to determine the success or failure of the Social Media Campaign.
Attainable: The goal should be attainable. If the goal is not attainable, then it should be modified to make sure that the campaign will be a success.
Relevant: The goal needs to reflect your overall business strategy.
Timely: You need to set a time frame for the campaign so that you can measure progress and have direction on where your team needs to go next.
Are you using great photos?
A picture might be worth 1000 words but even with this in mind, not all pictures are created equal. With good social media marketing on any Social Media Platform, you need to ensure that you create High-quality images no matter whether it's Facebook, Twitter, or Instagram.
Here are some guidelines Writefullly Yours uses to help create great images for our Social Media Marketing Campaigns:
- High-quality pictures with a good mix of colors that will stand out in people's newsfeeds.
- The image has a clear focal point (i.e The subject of the picture)
- Avoid using stock images when possible. They might be free but if you show them on your social media platforms it will make your brand look unprofessional
- Images will be clear and easy to view
Social media for businesses in the wedding industry
The wedding business presents unique challenges, which social media can help make easier. Social media is an effective marketing platform that can be used to connect with your customers and followers in a whole new way. Social Media gives you an opportunity to create a relationship with the people who matter most. Social media gives you an opportunity to listen to what people have to say, build brand awareness and serve as a customer service channel. Social media gives you an opportunity to generate leads and sales. Social Media Marketing in the wedding industry is here to stay.
Is social media management important?
Yes, it is. If you want your wedding content to go viral, you'll need an effective social media management plan that allows you to schedule your posts and messages across multiple networks at the same time. A single stream of content running across all of the platforms on which you have a presence will allow you to reach more people with just one post.
Why Social Media Management is Important?
The internet has made it easier than ever to reach thousands of people with very little effort, and you're able to track your efforts in real-time rather than guessing what's working and what isn't based on feedback from customers months after an ad campaign's launch. The real power of social media marketing comes from fostering genuine relationships with the two key groups of people who will become your advocates: your existing customers and future prospective customers.
“Social Media is not just about SOCIAL MEDIA”
What Are the Benefits of Social Media Marketing?
Social media marketing makes it possible to create a buzz for your brand.
While general marketing strategies such as search engine optimization, paid advertising, email campaigns, or more traditional PR can help you reach out to a wide audience, these marketing tactics typically take time to produce results.
Writfefully Yours will help create content that is relevant and interesting, you can reach a very large targeted audience within minutes via social media.
I am here to help you with your SMM. If you would like to discuss your needs or are ready to take action
