As professionals in the wedding industry, many of us know just how stressful those months of planning can be for soon-to-weds in the run-up to their big day. Luckily, with a comprehensive understanding of each stage we can be there to offer a helping hand to any bride or groom who hires our services.
Many engaged people feel overwhelmed and experience pre-wedding nerves during the planning process. So what can we do to make it feel as stress-free as possible?
Communicate openly
Many of your clients will be reaching out to vendors for the first time. There’s a lot to navigate, from the initial brief to the cost of services and the paperwork that goes along with that. Some couples may have a limited budget, or be unsure of the quantity – or even the type – of items or services they need.
By communicating openly right from the first phone call, email or meeting, you can help couples to better understand the service you’re offering and feel more at ease. Communicating openly means being upfront about what you can and can’t do, giving a specific quote, and talking through any additional requirements you or your couple may have. You may want to encourage couples to come to their initial meeting prepared with any questions or queries, to ensure you’re all on the same page moving forward.
Supply resources and a contract
No matter how clearly and openly you communicate, it can be hard for clients to retain lots of information about your services – the truth is, couples will be speaking with many vendors, and differentiating between each service can be tough. So, most clients will appreciate having some sort of resource to refer back to after your initial meeting with them.
Ensure you supply your clients with a contract and a payment plan outline. You might also want to pass on a brochure of your services for them to look over. By putting this important information in writing you’re committing to deliver the service you’ve discussed with your clients – this can help them to solidify their plans and relieve any feelings of uncertainty.
Support and inspire
Couples want to hire vendors who love the work they do. Speaking about your services enthusiastically can inspire them and help to put them at ease throughout the planning process.
Show your clients examples of your previous work, and talk them through how you’ll bring their dream vision to life. If your clients feel excited about what’s to come, there will be little room for nerves.
Don’t forget that your partnership with your clients is just that – a partnership – so collaborate with them each step of the way to help them feel included and in control. This way, they’re far less likely to feel overwhelmed and will likely see you as a supportive presence throughout the wedding planning process