Wedding Photography — Digital Marketing, Consultation, and business Coaching
Whether you are starting your own business or working on the marketing plan for an existing company, digital marketing is something that every entrepreneur should have in their tool belt.
While it can seem intimidating at first glance, once you understand the basics of social media marketing, website design, search engine optimization, and digital advertising, it's just another strategy to help you attract and retain clients.
What is a Marketing Coach and why would a Wedding Photographer need one?
A Marketing Coach & Consultant is a business or professional that offers marketing as a service. A marketing coach works with an individual, usually on a one-to-one basis for the purpose of helping them improve their marketing skills and strategies.
I realized after years in the industry that most photographers really struggle when it comes to marketing their business. Many photographers get into the industry because they are artists at heart, not marketers. We at Writfully Yours help photographers understand how to market themselves could help them grow their businesses exponentially.
How can a Marketing Coach help your wedding photography business?
The most important part of any business is relationships. Relationships with customers, vendors, and even your employees. The biggest part of having strong relationships is communication. While you may know all there is to know about wedding photography, marketing yourself online isn't necessarily second nature for everyone.
That's where I come in. As a Professional Marketing Coach for wedding photographers, we'll work together to build an online marketing plan that works for your business. We also work one-on-one with many others in the wedding industry, such as Wedding Venues, Wedding Planners, and more.
Working one-on-one with a Digital Marketing Specialist will help save you valuable time and money and avoid potential pitfalls and mistakes. If you're looking to kick your marketing up a notch, a Marketing Coach is a perfect solution for your business.
How important is it to have an up-to-date website? Isn't Social media enough?
Not having a website can cost you up to 50% of your business. Social media is great for reaching out to people, but if you are on Facebook all day posting updates and new images, then what happens when that client goes looking for the photographer they liked? What do they find?
I will work with you to make sure that your website is not just a well-designed resource for potential clients to use when researching your business, but that it also has the power to convert casual browsers into engaged leads.
Why is SEO needed for your wedding photography website?
Creating quality content across all channels, including your website, blog, social media platforms, and search engine optimization is imperative to the success of any business these days.
In the past, companies could get away to build a website and leave it. Nowadays, this is not going to cut it. People expect your website to be up to date with fresh content that speaks directly to them and their needs. They want a website, that is easy to navigate and user-friendly.
We will work with you to build the SEO foundation that will drive your business online and help you rank for your target keywords. The higher your website ranks on Google, the more traffic you'll attract, which equals more potential new customers for your wedding photography business!
For example, when somebody searches for `wedding photographer in New York`, your website with `New York Wedding Photography` in the title will appear in their search results.
This is where domain names come into play. It's critical to think about the keywords, phrases, and metaphors you want people to use when they search for your company, brand, or product(s).
Having someone guide you through the process and keep you on track is invaluable.
Why do I need marketing? Do I really have to market myself? Isn't my photography good enough that clients will just find me?
I know it can be hard to believe, but let's face it - your photography alone isn't enough to market your wedding photography business these days! With the number of great photographers out there, why should someone pick you?
I can help you answer these questions and by crafting a statement about your business that is unique and memorable.
Once we've turned you into an irresistible force online, it's time to turn up the heat.
Image by The Chaffins Photography
Why do you need Digital Marketing?
If people cannot find you easily online, then the chances of them choosing you over the competition are slim.
Your potential clients are already online. Probably on Facebook, Pinterest, Twitter, or Instagram. Maybe they're checking out wedding blogs or looking at other photographers' work online.
They're spending their time researching everything about weddings…especially for the photographer who will capture all the memories of their special day.
In today's age, it is absolutely necessary for your business to have a strong presence online. I'll work with you on an effective marketing plan that will not only help you attract more potential clients but also give them the information they need to choose YOU as their wedding photographer.
What can we do together to improve your digital marketing plan?
Working together, we'll build an effective marketing plan that's right for you. The first step is finding out more about who you are and what makes your business unique, fun, and special. We will get to know each other over the phone, by skype, or in person if possible. Then we'll work with you to develop a marketing plan that suits your needs.
It used to be that if you were an established company in your community and it was well-known that you offered a particular product or service, then people would come.
Digital marketing is one of the most important aspects of a modern wedding photography business. In so many ways, it can be the differentiator between being just another talented photographer and standing out from your competition. However, in order to really excel at marketing your business, you need a coach who knows all the ins and outs of modern marketing in the wedding business and can adapt it to your business, no matter what stage you're currently in.
I have worked with dozens of wedding vendors to develop their digital marketing plans and improve their businesses. I want to work with you, too!
We'll talk marketing strategy, then put together an effective marketing plan for your business.
If you're ready to take the next step towards being a more successful wedding photographer, I would love to help!
