Wedding Venue Marketing | 7 Unique Tips to Stand Out
It's wedding season, and many couples are looking for venues to host their wedding. It can be hard to find a venue that is unique enough to make their wedding stand out from the rest!
In this post, we will go over 7 tips that will help you market your wedding venue in a way that is different from any other venue.
Host styled shoots
If you want to get wedding couples into your venue before they book, offer a styled shoot.
These days are perfect for marketing material. Usually set up by a wedding planner, all vendors participating do what they would do for a real client such as photography, videography, stationery, etc. but they do it for a photoshoot so in turn, everyone can get content for their social media platforms.
Host vendor workshops for other vendors to come to see your space so they can refer you later
If you want to promote your venue as a wedding destination, it is important that other wedding vendors know about it.
Hosting vendor workshops will give them the opportunity to see what type of wedding would be possible at your location and also help them refer your venue to potential clients.
Hold an open house, even if you’ve been around for a while
An open house is a really great way to attract wedding couples and vendors.
By advertising this event, you can get wedding-bound locals and brides in the door for an evening where they can see what your venue has to offer without committing to anything. Plus, if someone likes the space but isn't sure about booking yet, then this might be enough of a push that it will seal the deal!
Offer payment plans
More people are getting married later in life these days and many new clients have been exposed to traditional wedding finance methods.
If you want more potential brides and grooms at your location while also attracting those who may not qualify for loans from banks or other wedding financing institutions, offer wedding financing on your own!
Host a vendor networking event to get your name out in the industry
Vendors in the wedding industry are often looking for new clients.
Hosting a networking event can be helpful, but make sure to do your research first so that you get the right vendors and have enough time before the wedding season gets too hectic, especially around fall/autumn time.
Join social media groups to network with other wedding vendors
Social Media Marketing needs to be on every wedding business’s agenda.
Becoming active on wedding-centric social media groups is a great way to spread the word about your venue.
This method will allow you to get in front of people who are looking for new wedding venues in their area and building relationships with other vendors.
Some social media groups to consider:
Facebook Groups
Wedforum wedding forums
Eventbrite wedding meetups and events
Offer a wedding design service for couples who want to DIY their wedding day
If you have an experienced event designer and stylist at your venue then make them available to help the couple with things like helping out with decor and design on the day of the event.
This will give those clients who are planning everything themselves more peace of mind that they're doing it right because if anything goes wrong there's someone there taking care of details so all they'll need to worry about is enjoying their special day. Plus, this can also be a great way to get marketing material from big events which could lead to new business opportunities down the line too!
Work on making one thing special about your space perfect
If you're a location with something special that sets you apart from the rest of them then this could make all the difference! Whether it's an amazing view or high-quality amenities like separate spots for the bride and groom to get ready, these are things people will notice about your space when they visit so capitalize on what makes your place unique for marketing purposes!
Conclusion
We hope these tips are helpful!
If you're interested in wedding venue marketing don't hesitate to reach out and talk to us about our wedding marketing consultation and coaching. We're happy to answer any questions and give assistance where needed!