Wedding Venue Marketing, Consultation, and Coaching
A wedding can be one of the most stressful times in a person's life, with so many moving parts and logistics to keep track of. Many couples rely on a wedding planner, but who do planners and venue managers rely on for their marketing? A marketing consultant can help handle their planning and management needs.
What Is a Wedding Venue Marketing Consultant?
A wedding venue marketing consultant is someone who will be able to help you with every aspect of designing and advertising your event space in order for it to become a profitable business venture. Whether you are looking at booking weddings, hosting events, catering to private clients, or just want to market the space for future business opportunities, a consultant can help you plan your event strategy. We at Writefully Yours will be able to work with you using our skills and expertise to make sure that your venue is not only profitable but also attractive for potential new clients.
What Does a Wedding Venue Marketing Consultant & Coach Do?
A venue marketing consultant can perform a variety of tasks, such as bookings, advertising costs, planning and design, brand management, event management, social media management, SEO, website design, and more. One of the biggest jobs that a consultant handles on behalf of their client is to plan the advertising and marketing strategy. In order for a venue to attract new clients, it must be visible, so a good consultant will handle all things related to marketing such as website development, press releases, and online advertising.
“Ignoring online marketing is like opening a business but not telling anyone.”
Where Can I Find a Wedding Venue Marketing Consultant & Business Coach?
Right here at Writfully Yours! Finding the right venue marketing consultant can be difficult, but if you know where to look it doesn't have to be such an arduous task.
As a Wedding Venue owner when should I hire a Marketing Consultant?
As a wedding venue owner, the time to hire a consultant is as soon as you have your website up and running. One of the best methods to market your site or business is through social media. You can post images and videos on Facebook and Instagram which increases traffic flow to your site and also brings attention to any special deals that you may be promoting at the moment. For example, a wedding venue in Florida may run a promotion in December where they provide a free wedding cake with the venue rental. The couples would post images of their special day, which would bring traffic to the site and allow you to attract new clients. This is why it's important that your social media accounts are up-to-date.
What Skills Should I Look For in a Marketing Consultant?
We have years of experience, but what kind of skills should you be looking for in a wedding marketing consultant? Here are some of mine:
- years of experience in the industry
- experience in marketing wedding venues
- an understanding of your specific target market (who are you trying to reach?)
- knowledge of search engine optimization for wedding websites and blogs
- familiarity with Google Analytics, or another web analytics program
- HTML and design knowledge
- ability to write copy for your website and marketing materials
- proficiency with graphic design tools like Photoshop or Canva
- experience with Facebook advertising
- working relationships with bloggers and media outlets in the wedding industry (i.e., local media)
One thing I like to do in my consulting and coaching is to brainstorm with clients as we discover their needs. This way, you know that the marketing plan and the processes we develop together will be customized for your business specifically. You'll also have peace of mind knowing that no matter what, I'm here to support you throughout the entire process and help you create a website and copywriting strategy for success!
What Kind of Fees Should I Expect From a Wedding Venue Marketing Consultant?
One area in which a consultant can add real value is in the areas of social media management and website development. These are two important factors to consider when marketing a venue, as they appeal to two different kinds of clientele, whereas most venues only attract one type of client.
The cost for these services vary, we charge a flat fee and packages prices for 4 or 6 months depending on your needs. Click the link below to find our services page for details.
It's wedding season, and many couples are looking for venues to host their wedding. It can be hard to find a venue that is unique enough to make their wedding stand out from the rest!
In this post, we will go over 7 tips that will help you market your wedding venue in a way that is different from any other venue.